Nowadays, it seems like every week I learn about another retailer having its credit card information hacked. The most recent victim was Supervalu, the owner of Cub Foods, Shop 'N Save, and three other supermarket chains. This growing crime spree has a significant impact on the retailer, the shopper and the financial institutions. As a result, shoppers are opting to use good old-fashion cash, financial institutions are starting to switch to chip-and-pin cards, and retailers are trying to regain shoppers’ trust. I am sure these events will have a significant impact on shoppers’ behaviors and emotions, and what that will be, we have yet to discover.
