According to a recent study published in AdWeek, all different age groups are using shopper apps on their mobile devices. That usage of shopper apps is pretty equal across age groups, while texting apps, social media apps, and photo apps are used more often by younger age groups and usage of those apps declines as individuals get older.
Obviously, shopping is a universal activity for all ages. And this data demonstrates the universality of shopping apps across different ages.
The question is what can shopper app builders do to reach all ages with their content?
