The faltering economy had restricted shoppers' ability to indulge in exactly the brand they wanted, but over time a variety of alternatives have popped up to semi-satisfy those desires—sometimes even from the original brands themselves.
Consumers are more creative, actively seeking ways around restrictions and becoming open to budget-friendly compromises. So instead of trading down, and losing out on a sale, companies found a way around monetary restrictions by NEXT-BESTING into budget-friendly line extensions.
This month's issue of The Integer Pulse digs into NEXT-BESTING and examines several shopper marketing examples including:
- J Crew Factory and Coach Factory
- NBA Courtside Virtual Reality
- Air BnB
Explore past issues of The Integer Pulse by clicking here.
