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One-Line Bio
A global discussion about the impact of shopper culture on brand strategy, supported by The Integer Group.
Biography
About The Integer Group
The Integer Group (www.integer.com) is one of America’s largest promotional and retail marketing agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports. Join Integer in a conversation on shopping culture and brand strategy at http://www.shopperculture.com.
About TBWA
TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines and Sony PlayStation. TBWA is one of the fastest-growing networks in the Top-Ten, and was named by ADWEEK as Global Agency Network of the Year and the most-awarded Agency Network by Creativity magazine in 2007. TBWA has 258 offices in 75 countries, and approximately 11,000 employees worldwide.
About Omnicom
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
Interests
This blog is managed by the strategic teams of The Integer Group around the world. Our aim is to lead the conversation about Global shopping culture and the implications for marketers. It is our intention to share knowledge, points of view and to raise questions for discussion. Please join in.
