Is shopping an experience that has a distinct beginning and end, or is it an ongoing process? And, if the shopping process can ostensibly start and stop outside a store's four walls, at what point do consumers begin to act like shoppers? Most importantly, how does this affect the ways you message to them to encourage a transaction?
The Shopper Continuum™ looks at the variety of before (Pre-Tail™), during (Retail) and after (Post-Tail™) potential touch points you have with your shoppers. Click here to read more about The Shopper Continuum™.
