In an ever-changing retail environment where brands and shoppers increasingly communicate via Tweets or status updates, shoppers can still find themselves trailed by obnoxious sales assistants when entering a brick-and-mortar store. While human interaction should be encouraged between retailers and shoppers, questions such as “How’s the weather outside?” or “Where is your necklace from?” are unnecessary. The generic welcoming process, of which shoppers are very aware, is artificial and often accompanied with a forced smile.
The often unsettling process of being approached by retail assistants with “ice-breaker” questions might interfere with a shopper’s in-store experience, dampening both the brick-and-mortar image and the shopper’s perception of the overall brand. Retailers should strive to formulate a holistic shopping experience, captivating the shopper’s attention in a personalized manner.
Imagine technology that could revolutionize both point of sale (POS) and the nature of customer service.
Enter Square.
Square’s Register and Wallet technology has been described as a “receipt in the form of an application.” The technology provides a basis to engage in the stages of selling, the physical exchange, while collecting data about the shopper.
Square has the ability to sell on the go, streamlining sales across multiple channels and collecting shoppers’ personal details, shopping habits, and previous store experiences. It, therefore, acts as an all-in-one business solution with the power to improve both customer experience and enterprise efficiency.
