As a gamer and a shopper marketer, I loved opening my Amazon yesterday and seeing this. What do you do if you're a web-only retailer... deliver a great web experience that couldn't be created in cardboard, plastic or metal and put in brick 'n' mortar stores. Bring real-time news to gamers from the E3 floor and sell the games that are making news or drive pre-order of the better stuff to come later in the year. Thank you Amazon.
