Take a look at the latest issue of the Pulse from our Integer Midwest office here. They talk about the power of negative peer-to-peer recommendations via social networking and the effect it can have on your business. They term it "user-generated (dis)content" and "for every 100 people online, one will create, 10 will interact, but 89 will view it."
And check out past posts from our Des Moines office in the Integer Pulse section under Our Thinking.
