This evening we're in an interesting social media experiment. We're testing the power of social media to spread a "buy now" message to support a great cause. Tide is selling retro tee-shirts to support Loads of Hope. Check out the video below for more about this great cause, and support them by going to Tide3.com and buying a shirt—two shirts gets free shipping.
It is definitely a great cause so a worthwhile endeavor. But the key to the experiment is in not using traditional paid media and instead appealing to bloggers, twitterers, facebookers, etc. as the mechanisms to reach out and talk to folks. So please check out Tide3.com and join our experiment.
