The "good life" has become hanging out with friends...(still) owning your home... surviving H1N1. The worst financial crisis since the Great Depression has forced Americans to change their lives in ways large and small. It's a world of New Normal with more belt-tightening, less disposable income and in many cases, a newfound gratitude for the most basic human comforts: family, home and health.
Some financial wounds leave us bruised for the short term, while others leave lifetime scars. Nonetheless, if the cycle of recovery repeats itself, the most lasting change is a watershed shift in consumer attitudes. Gone are the times of impulse spending. Now everything is looked at through a new value lens. Welcome to the new Normal.
Click here to read more on the New Normal, in this month's edition of the Integer Pulse.
