On a recent trip to Key West, my husband and I ate at a lovely
restaurant called Bagatelle. When we got the bill, my husband pointed out the scale at the bottom of the
receipt where customers are asked to “rate your service today.”
Being in shopper marketing, I immediately found this
intriguing and thought it was a simple, clever way for the restaurant to get
instant feedback. After we left,
my mind went to thinking about what they do with the information. Do they compare the amount of the tip
to the rate they receive? Do they have other questions like “rate your meal
today” or “rate our décor today”?
And could there be other Post-Tail™ tactics that could be executed in the
same fashion to build a rapport with the shopper? Interesting thoughts. If you have observed a similar tactic
or message, let us know about it. And if you are a merchant, I’d love to hear
about how you use this information.
